Brand design

Small businesses and start-ups always have a tight budget when it comes to creating an online presence. It’s understandable with most of the money going into creating a sustainable business. So a website may not be your first priority.

HeX’s freelance web developer, Ben Lumley also works as a photographer as his day job. Specialising in sports photography, Ben knows how important a photograph with a story is and has written a blog about how a good photograph can boost your business’ brand through storytelling.

For most companies in the modern world a brand identity is an essential part of your business, whether that would be a new brand designed from scratch or developing an existing brand. With Enstruct Training, the challenge was to portray their company so that the brand echoed the values of the business and its people.

Full-time freelance graphic designer at HeX, Matthew King has wrote a few words on why strong brand guidelines can help you achieve success.

When setting up an organisation, planning and/or running a project, performing effective research and fostering an investigative mindset can save you a massive amount of time and money in the medium and long term.

Find out what factors make an article newsworthy

It’s a common question when it comes to writing a press release. Any PR and marketing professional should constantly ask the question of whether something is newsworthy or not.

Find out how viral marketing works and the factors that make up a great viral marketing message.

For the past couple of weeks, I have been studying a term that we all subconsciously experience daily, that term is viral marketing.

Matter UK are a firm that aims to improve the quality of training in the social care sector in the UK. We created them a brand new website as well as creating their brand.