Social media

HeX investigates the ins and outs of clickbait and whether using clickbait is a good strategy for businesses to use or not.

The roots of social media stretch far deeper than you can possibly imagine. Despite it seeming a relatively recent phenomenon, sites like Facebook and Twitter are the logical outcome of centuries worth of social development among the human population.

Today (6 February) is international Safer Internet Day, so our content writer Caroline finds out what you can do to keep your young people safe online.

When setting up an organisation, planning and/or running a project, performing effective research and fostering an investigative mindset can save you a massive amount of time and money in the medium and long term.

Find out what factors make an article newsworthy

It’s a common question when it comes to writing a press release. Any PR and marketing professional should constantly ask the question of whether something is newsworthy or not.

Find out how viral marketing works and the factors that make up a great viral marketing message.

For the past couple of weeks, I have been studying a term that we all subconsciously experience daily, that term is viral marketing.

Ben joins as a new member of the team at HeX Productions.